Crafting retail content in three distinct voices for three uniquely positioned brands under the PACCAR umbrella:

Peterbilt – Sophisticated, iconic, and timeless. A symbol of prestige and craftsmanship, Peterbilt trucks stand in a class of their own, backed by a legacy of excellence.

Kenworth – Boldly innovative and relentlessly forward-thinking. As the maker of The World’s Best trucks, Kenworth leads the industry with cutting-edge technology and unwavering performance.

TRP Parts – Reliable, versatile, and essential. TRP is the trusted name in aftermarket parts, built to keep you moving. Think of it as the Swiss Army knife of the trucking world—ready for anything, anytime.